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3 Growth-Hacking Tips to Help Your B2B Business Take Off

Samuel Thimothy - Nov 13, 2017 9:30:00 AM

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Properly growing their company is a challenge many business owners face. While there are many different strategies you can use to help your company take off, it can be difficult to know which will work best for your audience or industry. However, with the right growth-hacking tips, you can see substantial progress.

Setting the foundations for a successful business is important for helping it develop over time. Taking key steps like creating shareable content, building a strong community, and maintaining active social media profiles are all smart methods for growth-hacking your way to a successful business.

Let's take a look at three tips you can apply today, that will take your business to the next level!

Key Takeaways:

  1. Shareable content enables your existing audience to help expand your reach.
  2. A strong community will introduce their friends and networks to your brand.
  3. Customer testimonials build trust and encourage more potential customers to make a purchase.

The B2B Growth Blueprint

1. Create More Shareable Content

Shareable content encompasses videos, articles, images, and blog posts that your target audience will be compelled to share with their friends and networks. The information within these bits of content is usually designed to be educational or entertaining, and to spread across digital platforms such as social media.

Creating content that is highly shareable by your audience can help you expand your reach and attract new attention. When an existing reader or customer reposts a piece of your content for their own community to view, this gets your brand in front of a new group of people. If your message resonates with them or they have a need you can fill, you'll attract new leads and can move them seamlessly into your typical sales process.

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In order to create content that is highly shareable, such as the above example from Robert Herjavec that has been shared over 24,000 times, you need to pay close attention to the information your target audience is looking for. Developing great pieces means you need to know what types of content your audience enjoys engaging with, and what they're most likely to introduce to their networks. You also want to ensure that those pieces are optimized for sharing on social media, making it easy for your content to travel as far as possible.

2. Develop a Strong Community

Creating an online community is a smart way to build a loyal base of customers and clients. When you have a group of individuals who want to see your business succeed, they will bring their own friends, family members, and coworkers into your circle. By introducing your business to their networks, they'll be helping you expand your audience and attract new customers.

When you develop a strong community, you have a go-to group of individuals who are willing to share your content, answer your questions, and even promote your products or services. If they trust your brand and know that you're capable of delivering a high level of service and care, they will go out of their way to help you succeed. This kind of loyal commitment can act like free marketing, encouraging your community to introduce your products or services to other members of your target audience.

If you're just getting started, you can begin developing your community by staying in close contact with your customers. If you're able to show them you truly care about their business, they will be more inclined to come back and purchase again. Staying in close contact with a customer after a sale can also enable you to receive more feedback, strengthening your relationships and showing you what you can improve upon to attract new customers or clients.

3. Stay Active on Social Media

Your social media accounts are some of the best tools for connecting with your target audience. When a target audience member chooses to follow your brand's account, you're given a direct line of access to their thoughts, ideas, and opinions. However, if you want to reap the full benefits of social media, you need to stay active.

An active social media account shows your target audience and potential customers that you truly value their input. When you engage in conversation, respond to posts, and deliver content that they're genuinely interested in reading, you'll be fostering a stronger relationship with your target audience members. The deeper you can build your social media connections, the more likely you are to convert your followers into customers.

 

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In order to grow your business through social media, you need to build an active profile on the right networks, just as Buffer does on Twitter. In order to make the biggest impact, you need to get active on the profiles that are most popular with your target audience. You'll also want to check in a few times a day for responses or mentions. Each time someone has a question or concern, or is simply looking for help, you want to ensure that you're readily available.

Bonus: Feature Customer Testimonials

When a consumer is deciding whether or not a certain product or service is right for them, they'll often look at the past experiences of previous customers. Providing testimonials on your website can make it easy for shoppers to find the information they're looking for and make a quick purchasing decision.

Featuring testimonials from previous customers, as Shopify does, helps you build trust and authority with your target market:

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When you display positive feedback about your company, products, or services right on your website, potential customers don't need to dig deep to discover whether or not you're capable of solving their problems. When you're able to feature testimonials from influencers or other notable names, you can improve their trust even more.

For new businesses that are just starting out, it can be difficult to secure your first testimonials. However, even if you only have a few customers, simply asking your past buyers to leave you a nice note can be enough to secure a couple of strong recommendations for your website. If you go above and beyond to deliver superior service to your customers, no matter how few, they will want to help you succeed—especially if all they have to do is write a paragraph about your business.

The B2B Growth Blueprint

Conclusion

When you put the right plans and process into place, you can develop marketing strategies that do a lot of the needed work for you. Once you develop a strong collection of content and an active, engaged community that's looking to support you, it will become even easier to push your business to the next level of success.

Let's recap the four growth-hacking tips you should consider taking advantage of:

  1. Create shareable content that your audience will be excited to engage with.
  2. Develop a strong community that's loyal to your brand.
  3. Stay active on social media, to remain in contact with your target audience.
  4. Feature customer testimonials on your website, to build trust with prospective customers.

How do you think these tips will help you grow your business? Let us know in the comments section below!

Image credit: Pixabay.

Topics: B2B Marketing

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