In the earlier days of inbound marketing, all that websites needed was an ample amount of blog posts and other website content. Today's inbound marketing strategies require much more than that in order for pages and entire domains to rank well.
There are several aspects that go into effective inbound marketing strategies, which businesses should implement as common practices.
Pages Need True SEO Optimization
Writing 500 words and calling it a done job won't do the trick anymore. Pages need full SEO optimization, including unique meta titles and meta descriptions, headers, subheaders, links, keyword phrases, and other white hat SEO practices.
It's no longer about writing original content just to avoid getting punished for duplicate content (which Google doesn't actually do), but rather it's about showing Google that you're not an outright spammer and can actually give your audience what they want.
You Need Quality Backlinks to Pages
Google wants to know that your website is popular before placing it high in rankings, which is why you need reliable backlinks that lead people back to your website from reputable sources. This takes more work than simply hiring black hat SEO "experts" to submit spammy link comments on articles across the web, which most websites filter these days anyway.
Instead of outdated practices that are more likely to punish than reward your website, you'll want to try other more creative methods that build a solid base of backlinks that gain positive attention toward your website while also improving your reputation and visibility.
Companies Need to Share Content on Reputable Industry-Relevant Blogs
Marketers should share content that they've written on other platforms beyond their own website to gain attention. Having content appear on other blogs or news outlets can help further establish your business as an industry authority. Readers who come across your content can not only learn to trust you as a reliable source of information, but they can also learn how your business could help them when they visit your website through a backlink.
In many cases, you may need to pitch an idea to a publication for a guest post, which you can then write and give to them if they approve it. This kind of exposure can be extremely beneficial for your company.
Use Infographics, Videos, and Other Media for Inbound Marketing
High-quality optimized written content isn't all you should have to attract visitors and prospects. To get high-quality traffic to your website and turn them into leads, you should use a wide variety of content, including videos that provide potential customers with information about your products or services.
Another popular type of media is the infographic, which you can construct using gathered data from surveys or studies, and presenting this information in a creative visual way. You should also make sure that you consistently update your blog with fresh visual content to complement regular blog posts.
Other helpful content that could be useful may include webinars or slideshow presentations, which you can take advantage of to boost your marketing efforts.
Improve Your Campaigns with A Variety of Content
Through the use of optimized blog content that appears both on- and off-site, with an even mix of visual content, you'll be able to attract the leads you want to your business while making your brand stand out as a leader in your industry, and keep up with the inbound marketing landscape.
For help with your inbound marketing campaign today, you can contact OneIMS to get started on an effective content strategy and more. OneIMS can give your website what it needs to excel at inbound marketing in the long term.